The most high-quality social media content
Reading a good article or watching a beautifully edited video evokes positive emotions in the reader, making them more loyal. Readers will share good content with their friends, attracting the attention of a new audience. This is how regularly released vines from the Home Depot gain a huge number of likes and reposts – due to the original presentation of useful tips.
An informative article or a useful selection of tools works in the long run, meaning users return to refresh the information, and it often happens that high-quality articles from a year ago are still in demand.
Good and high-quality content will raise your site in search engines. Google has already learned how to select sites with high-quality and unique content. To do this, it uses the capabilities of deep learning – special computer systems that are trained to analyze information in a similar way as a person. Good readability, competent and structured text, and appropriate visual elements will help you take a higher position in the search engine.
In order for content to be in demand and useful, you need to know who you are addressing it to. Many administrators make the mistake by focusing on their own personal taste when creating content, assuming that the audience will also like it. This in itself is not bad at all, but there is one thing: it may not correspond to the user’s interests.
You can use Popsters to analyze your audience’s interests.
Among other things, the use of relevant topics – what is currently most discussed-will help to attract attention and warm up interest in the material. In addition to relevant topics for the entire audience, you can use the most relevant for the company itself. Here is just a good example of a successful publication from IKEA-in honor of the anniversary of the company’s founder (Ingvar Kamprad), the community posted a selection of his sayings and a brief biography.
Now we come to another question: you searched through various social networks wondering where to publish your content? In the Russian-speaking segment of the Internet, Facebook, Vkontakte (wiki pages) and LiveJournal are often used for publishing articles.
Facebook is distinguished by highly intelligent texts. Facebook bloggers read a lot, think a lot, and write well and emotionally. The advantages of Facebook are accurate ad targeting, a well-developed system for viral content distribution, and a paying audience. However, users are more critical and subjective about content.
The list of possible content formats is quite large. Think about how you can use this breadth of choice, given what you want to say and what your audience wants to hear. Information can be transmitted as:
text (not important: articles or blog posts);
photos and images;
Finally, when you have prepared the content and are ready to publish it, go through the criteria that distinguish high-quality content:
Information content is one of the main parameters when creating high-quality content. It is important that there is no excess of useless or incomprehensible information. To do this, after writing an article, leave it for an hour, or better for a day, and read it later with a fresh look. And soberly assess, would you read it in the user’s place? Share it with your friends on social networks.
The uniqueness of the text is a very important feature. If parts of the text are copied, the sentences are quite formulaic and the set of words is meaningless, you can be sure that in the search results, the post will be at the end.
Ask yourself a few questions. Is the structure and logic of the text consistent? Can the reader easily follow the author’s thought? Isn’t the text too long? On average, the optimal text length is about 2-3 thousand characters. Although the main criterion is not the length of the article, but how interesting it is to read it.
It is also important that the article corresponds to the company’s policy and image. So, at first glance, a video ad about a blind person that doesn’t correspond to the company contains a deeper meaning about the power of words.